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CHANEL-PHARRELL: Chanel unveils new capsule collection with Pharrell Williams

After walking in numerous shows for the fashion house as well as being the first male to appear in a Chanel handbag campaign, Pharrell has cemented his long term relationship with the brand by launching his own capsule collection.

The American rapper and fashion star teased us back in November last year by posting a photo of a yellow hoodie with the Chanel logo on the back. The collection was launched in Seoul at the opening of the brand’s first flagship store in South Korea and is now available globally in selected boutiques.

Bold, casual and cool – the collection includes hooded sweatshirts, bucket hats, rhinestone jewellery, sneakers and bum bags. The eye catching rainbow colours have been given a personal touch by Pharrell’s signature intertwined with the Chanel branding. The collection is unisex and has already been worn by stars such as Swizz Beats and Alicia Keyes.

Words by Phoebe Brannick



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