The South American beauty pageant took over headlines when the contestants hijacked a portion of the pageant, giving one of the countries biggest issues a voice, sexual and physical abuse.


Beauty pageants are often considered superficial, misogynistic and an unrealistic perception of beauty in women. A portion of the pageant that represents these views firmly consists of the contestants announcing their measurements (yes, that’s right, their body measurements). Well, instead of obliging to the outdated tradition, the contestants each stated a statistic that describes the violence women receive in South America.

Here are a few examples:

‘My name is Camila Canicoba and I represent the department of Lima. My measurements are: 2,202 cases of femicide reported in the last nine years in my country

Almendra Marroquín here. I represent Cañete, and my measurements are: more than 25% of girls and teenagers are abused in their schools.’

‘My name is Juana Acevedo and my measurements are: more than 70% of women in our country are victims of street harassment.’

My name is Melina Machuca, I represent the department of Cajamarca, and my measurements are: more than 80% of women in my city suffer from violence.’

The brave and inspiring stand was lead by the pageant organiser and former Beauty Queen, Jessica Newton. Newton agreed that the pageant should empower women and bring light to the injustice in South America.

Bravo, ladies.

Words by Dilpreet Taak
Instagram: @Dilpreettaak

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