Rounding up Debut’s top 3 fashion films this season.
Chanel, Gucci, Beyoncé, Calvin Klein and Adidas – some of the most recognisable names in the worlds of fashion and pop culture all have our eyes on one thing this season: visual masterpieces.
Fashion films this season have become more than just a way of showcasing the latest garments in a different environment from the catwalk; they’ve become a spectacle of culture, art, craft, film-making and creative genius for the visual generation. The power of a fashion film – or the newest pop culture craze, visual albums – can translate any message and statement easily. After all, audiences just need an iPhone and a spare five minutes to get transported into a new world – supporters and sceptics alike.
Re-imagining Gucci, Glen Luchford has creative directed the megabrand’s Pre-Fall 2017 campaign video, with a refreshing peek into the culture of African youth and the captivation of Dance Hall.
A wink to the love of filmmaking is given by the creative director of the newest Kenzo campaign, “Music Is My Mistress”. Khalil Joseph, director of the epic visual album for Beyoncé’s Lemonade, gives the Kenzo campaign a centre stage for music and storytelling. “It’s a trailer wrapped in a music video inside a short film,” Joseph describes the short film. “It’s a comedy subverting its own seriousness.”
Finally, just in the time for the proud support of Pride, Nike has unveiled a new short film starring Transgender Vogue Dancer, Leiomy Maldonado. Director Daisy Zhou depicts a powerful message of equality and self-empowerment, with captivating visuals and powerhouse voice-overs.
With a world filled with visual artistry, it’s no wonder the fashion world has turned to video as an essential part of storytelling. As the huge success of Beyonce’s visual album for Lemonade proves, fashion, art, music and pop culture make very happy bedfellows with film.
Words: Dilpreet Taak