Welcome to a whole new era in music: that of the mini Instagram music video. Stepping out into this new world is Irish pop-country artist Catherine McGrath, who is using the social media site to promote and share new music from her upcoming EP. Up first was Starting From Now. Watch below:
While Starting From Now is a tale of love, heartache and triumph over life’s problems it has recently been joined on McGrath’s YouTube channel by another mini video: When I’m Older. When I’m Older is a fun, up-beat love-letter to being young and free. Both tracks prove McGrath’s huge crossover potential between pop and country.
Dubbed as “a new heiress to the Taylor [Swift] Throne”, singled out as Apple Music’s New Artist Of The Week and described as “one to watch” by The Times after her debut performances at this year’s C2C Festival at the O2 Arena, McGrath is certainly enjoying an amazing 2017.
Want more of McGrath’s pop-country goodness? Catch her at one of her shows this summer: May 11th with Kelsea Ballerini at London’s Under The Bridge, supporting The Saturdays’ Una Healy on May 14th at London’s Bush Hall, and supporting Irish indie-rock trio Picture This on their UK and Irish tour throughout May and June (which includes a date at Camden Town’s Electric Ballroom on May 18th).
Keep your eyes peeled for new mini videos on McGrath’s YouTube channel and for news on her website.
Words: Esther Newman
The UK's first Career & Lifestyle Magazine for women in the Creative and Media industries.