We are all pretty much addicted to online shopping, or trawling depop for some rare finds. My basket is nearly always ‘pending’, and stuffed to the brim with things I want, and sometimes, things I actually need. It can though, be frustrating when you think you’ve sourced a strong look, only to realise that literally everyone under 30 is wearing the same puffer jacket/FILA trainers/bodysuit as you. Miraculously, in between the garb pumped out by high street brands, and the wavy contents of a blogger’s closet, there lies the small independent online store. Here are five brands you need to know about.
Hissy Fit is a sassy brand run and manufactured wholly in the UK. They limit each style they sell to 200 units, guaranteeing you a unique look. Their speciality is shiny, lycra bra-tops, shorts and skirts, but their new S/S ’17 collection has just dropped and features bodysuits, carnival bras, fluff, and marble fabric. Hissy FIt ‘want to create a different kind of company, authentic and true to who its customers are and what they like’. They don’t pander to trends, and they don’t cater for ‘basics’, so watch out.
Queen of all things Y2K, Betsy Johnson’s Freckled Ace offers cult faves like the No Angel hoodie, the A Girl Is A Gun tee, and the stellar More Dangerous black hoodie that you can see literally all over Instagram. Her products frequently sell out, so turn those Freckled Ace notifications on for another stock drop soon.
For those who are more Stevie Nicks than early noughties pop goth princess, Waiste Vintage offers dreamy folk-Americana with that 70’s vibe. Fringed, suede, and Afghan coats sit alongside kaftans, prairie dresses and a classy cowgirl aesthetic. The brand is currently open as a store in Brighton too, where visitors can see the authentic vintage stock for themselves.
Specially picked clothing and home décor from Los Angeles can be found in the badass Backbite. These are the garms for girls tougher than the bikers they ride with. Tie fronted hotpants in tiger and snakeskin fit alongside band tees and boots that wouldn’t look out of place on a 70’s rock star. Fringed jackets and killer accessories could make you look desert ready, but if you live in suburban Britain, their pieces will work well as standalone items, or thrown together for a festival look.
Zenith Clothing is a sports clothing brand that wants you to get the best from your performance. Rigorous quality control means that each piece stands the test of time, and serves your workout while allowing you to look good whilst you train. At the moment, they stock well fitted vests, sports bras, and pullovers for women, but another stock drop is coming soon, and the upcoming criss-cross high-waisted leggings are to die for. Run by a World Champion Latin Dancer, Zenith knows what it takes to reach your highest point.
Words by India Alicia
The UK's first Career & Lifestyle Magazine for women in the Creative and Media industries.