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Fashion: Dolce & Gabbana Runway AW17 Collection – Millennial Takeover

Dolce and Gabbana’s latest campaign starred the sons of actors and singers including Rafferty Law, Presley Gerber and Brandon Thomas Lee aka the millennials. Then just a month ago, for Men’s Fashion Week, Dolce and Gabbana recruited all the millennials they could find from the son’s they starred in their campaign to the social media influencers such as Marcus Butler and instagram model Lucky Blue Smith to create a runway full of young millennials who boast millions of followers on Instagram and also creating quite a controversial stir within the industry.

And so it looks like the pair will be keeping to the ‘Millennial/influencer’ theme as they returned for their aw17 collection in Milan with a runway of so-called ‘non-models’. The idea behind it all is really quite moving; When Dolce and Gabbana first launched their own label 30 years ago with no budget for models, they cast their friends in their catwalk show and in a true reminiscent form they again filled the catwalk with non-models and celebrity customers of the brand. “Family is our point of reference,” said Dolce and Gabbana on a company website, where people are invited to post family portraits.

Walking down the catwalk were singers, rock royalty offspring, designers, daughters of models, the odd English Aristocrat from the three daughters of actor Andy Garcia, Anais Gallagher (the daughter of Noel Gallagher and Meg Matthews), Charlotte Olympia (who walked down with her mother and sister), the Princess of Wales and Amelia Windsor, Sailor Brinkley (daughter of model Christie Brinkley), Sistine Stallone and many mothers and daughters, siblings and families who took to the Milan catwalk to celebrate the ‘family’, as well as diversity in size, height, age and ethnicity with the brands celebrity customers.


The  Autumn/Winter ’17 collection  – “New Renaissance” – was a mixture of the brands signature traits including lace, roses, black transparencies, corsets, and leopard print. Next to glittered green dresses, wide black and gold tuxedo jackets, short rich fabric outfits and long coats with embroidery in the shape of roses, the collection also showcased fur vests and coats with leopard and bear head shaped hoods.

The collection was elegant, fun, sultry and playful and had a theme of royal love for its Fall 2017 show at Milan Fashion Week that without a doubt will be an Autumn/Winter ’17 wardrobe favourite (if we can wait that long, that is!)  

A few favourites from the collection have to be the stunning pieces worn by singer Madison Beer, a gorgeous lacy black dress paired with knee boots and a colourful rose embroidered coat with a matching head band with the word ‘LOVE’ on it. To finish the look off, Beer wore simple makeup paired with a dark lip that has become a Dolce & Gabbana signature. Another gorgeous look was worn by blogger and instagrammer Negin Mirsalehi who wore a delicate black lacy number with cutouts and a white ‘shawl’ style collar that added to the sophisticated look – again paired with a sultry dark lip that pulled the look together and has put me in the mood for Autumn/Winter ’17 already!

Words by Maija Lily
Tweet @GreenteavogueMe


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The UK's first Career & Lifestyle Magazine for women in the Creative and Media industries.

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