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Fashion: LFW Countdown-Debut Meets Eudon Choi

London Fashion Week A/W 2017 is nearly upon us, and so, to celebrate the 5 day countdown until the big event, we’ve got exclusive interviews with some of the hottest designers that will be showcasing at the biggest event on the fashion calendar.  

To start off, we sat down with Korean designer and one of fashions brightest stars Eudon Choi, also one of the few designers at Young British Designers (YBD), a global store showcasing the most talented young designers in Britain and he told us all about what we can expect from his new collection…

Debut: Tell us Eudon, how did you get into fashion designing? 


Eudon: I have always loved fashion and becoming a fashion designer was all I wanted to do from as early as I can remember. I was working for a great fashion company in Korea as a menswear designer, though I was always dreaming about going to one of the major fashion capitals and working there. It was only when I moved to London and decided to do the MA in Womenswear at the Royal College of Art.

Debut: What do you do to prepare for London Fashion Week?

Eudon: There is always a lot to do in the run up to the show. In addition to designing the collection I also have lots of meetings with my stylist and my hair and makeup team.  There are very long hours in the run up to a show, so in the months leading up to it I try and get as much rest as possible. I also find that having a few good massages helps!

Debut: Do you ever get nervous before you showcase a collection for the first time?

Eudon: I have been designing for quite a while now, but I am still quite nervous on the day of the show. It is hard to put your vision out there and have it judged by a room full of people but by the day of the show I am actually pretty calm. There is so much to deal with on the day of the show that I don’t really have time to be too nervous.


Debut: How do you hope your pieces will make women feel when wearing them?

Eudon: I would like my pieces make women feel confident, intellectual, sensual and precise.

Debut: How important do you think it is to love your own designs before revealing them to the world?

Eudon: I think fashion is about passion. If you don’t completely love and believe in your collection, how can you expect a fashion editor, a buyer or a customer to love it?

Debut: What has been your career highlight so far?

Eudon: It was my debut with my 2012 A/W collection. This collection was called Terra Nova and was inspired by the last fateful Terra Nova expedition of Robert Falcon Scott who is better known as Scott of the Antarctic. I became quite obsessed with him during my research. Scott and his team set off in 1910   with the objective of being the first to reach the geographical South Pole but when they arrived on 17 January 1912, they found they had been beaten by a Norwegian team by just 33 days. Tragically Scott’s entire party died on the return journey from the pole. The show was staged by late and great Dr. Jules Wright of the Wapping Project and she did the most fantastic job.

Debut: You initially trained as a menswear designer in Seoul. What did you learn there that will stay with you throughout your entire career?

Eudon: I learnt the tailoring technique which became fundamental to my work. I also learnt attention to the detail and precision.

Debut: You won the Lycra Style Emerging Talent Award at the WGSN Global Fashion Awards. How has this helped you in your career?

Eudon: Awards are really beneficial as they bring you to wider public attention. The WGSN Global Fashion Awards also meant I got to travel to New York which was great fun.

Debut: How important do you think it is to have schemes like this in place for young budding designers? _dsc2654

Eudon: Being a young designer, especially a self-funded one, is very hard work so any support available is a great thing. I think that anything that nurtures designers and gives them support – not just the financial – but also practical business support and advice, is a very good thing.

Debut: What advice can you give our readers who want to pursue a career in fashion?

Eudon: I do get asked this a lot and I always say ‘Don’t!’ And I am only half joking. Working in fashion is a really tough job but it’s also a great career. If someone really has a love for fashion then I would say work hard and believe in yourself.


Young British Designers:

Words: Flaka Dula

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The UK's first Career & Lifestyle Magazine for women in the Creative and Media industries.

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