10 New Places To Buy Lingerie

Lingerie shopping is like marmite: some people love it, some not so much.

Trying to find what you like online can be a real pain so we’ve created our list of ten places you can buy lingerie that you might not have thought of before. Everyday there are more shops popping up on Instagram or in different marketplaces and it can be tricky to know where to start. Buying lingerie can be a pain and whether you’re looking for something cute and girly or a bit more dark and edgy we have you covered.

4Sierra May – Created for ‘free-spirited girls who wear what they want, when they want’ this brand truly has some beautiful pieces that can be worn as underwear or outerwear as they are both made with quality fabrics that feel soft but also pretty enough to be on show.

Essentials for Zula – An independent lingerie and swimwear brand, this company was only created last year with pieces being made in-house to ensure the high standards of product are met.

Never fully dressed – This brand has a collection of some of the most beautiful bodies ever! Reasonably priced, we’ve added every body to our wish list. Starting out as a one woman show, we love the ethos behind the brand with the brand taking part in many charitable projects which you can read more about here.

MissGuided – A favourite place to shop for clothes to go out in, they now have a beautiful lingerie section with the perfect clothes to stay in. They’ve pretty much got everything from silk to sheer lace and at prices that won’t break the bank. If you’re a fan of MissGuided anyway, check out their lingerie as you might find yourself pleasantly surprised by the variety of pieces.

Pretty Lavish – Now they don’t have the hugest collection of lingerie but what they do have deserved to make the list as their lace mesh bra’s are so delicate. All priced at £28.00 we want all 5.

Elf Zhou London – This list wouldn’t be complete without a designer brand like Elf Zhou, their edgy leather accessories are perfect for the more outrageous lingerie shopper. A little bit more innovative in design their collections include body harnesses, leather garters and nipple covers as well as sculpted leather bras that would make the perfect lust have item.

Godsavequeens – This brand is seriously hot, they have some bodies that look so intricate and their new collection is full of lace, mesh, cut-out pieces that are guaranteed to make you feel fierce. An online only store, Godsavequeens.com is worth a look especially if you haven’t heard of them before.

5For love and lemons – Based in Los Angeles, this brand is truly standing out in the lingerie business as
constantly designing stunning lace pieces. The brand has now grown into more of a lifestyle brand and they also have an impressive collection of dresses, swimwear and accessories too.

Are you am I – An Instagram favourite, this brand has a range of pieces that can be worn as lingerie, the dresses they sell are so close to being slips that they’re worth looking at too. The lingerie collection itself also includes some basics which look super comfy also.

Rock box boutique – This brand includes intimate lingerie pieces that are all handmade and made to measure. The items take time to be shipped so make sure you order in advance as having handmade lingerie made perfectly to fit you, takes time! We have our eye on the chiffon teddy with eyelash lace detail.

So there you have it, a ready made shopping list designed to make your bank balance empty and fill your underwear draw with lots of new pretty things. Happy shopping!

Words: Gabriella Tavani
Tweet Gabbi @GabbiTavani

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